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Guide

A Guide to Selling Cybersecurity

Advising non-technical owners of small and medium-sized businesses on security is hard, especially with tight budgets, regulations and sales objections in the way. This channel guide, written by Huntress' security experts, sales reps and marketers for managed service providers, starts from an honest premise: even the largest enterprises cannot prevent every attack, so the job is to reduce risk to a level a client's leadership will accept. It walks through the core layers of an SMB security stack, antivirus and next-gen antivirus, DNS security, firewalls and unified threat management, multi-factor authentication, and managed detection and response, giving plain-language explanations, pros and cons and pitch strategies for each. The recommendations are tailored to MSPs serving businesses of five to 1,000 employees, with a clear warning against piling up à la carte options: a simple basic or premium choice is easier for clients to buy and for providers to deliver at scale.